Great effectiveness, not as bad taste
"When I bought this, I was told that the taste wasn't going to be as good at first, but once you get used to it, you won't notice it, and that is so true. I've used this for the past couple of weeks in a race and 2 runs and I have felt the great effectiveness of having this in my bottle, especially near the end of a race or long run when you are feeling it. Don't be put off by the initial taste, it will get better and you will see the benefits of it in the long run (no pun intended)."