{"title":"norda","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSustainably made trail running shoes with the perfect combination of fit, cushion, grip, weight, breathability and material innovation. \u003c\/span\u003e","products":[{"product_id":"mens-norda-001a-001a-m-loam","title":"Mens Norda 001A","description":"\u003ch4\u003eThe Norda 001A builds upon the legacy of the original 001, introducing a magical new foam in the midsole. \u003c\/h4\u003e\n\u003cp\u003eDesigned to be softer, lighter, and tougher than ever, this optimally-cushioned ultra-distance shoe now features a proprietary Arnitel® TPEE midsole that sets a new benchmark for resiliency, durability, and energetic response.\u003c\/p\u003e\n\u003cp\u003eWhile maintaining its iconic aesthetic, the Norda 001A pairs the world’s first seamless Dyneema® upper with an exclusive Vibram® soleplate for unparalleled performance. This technical masterpiece ensures you stay connected to nature while enjoying increased comfort and versatile performance on any trail adventures and distances up to 50K.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cem\u003eSize Guide:\u003c\/em\u003e \u003c\/strong\u003eRun small. Norda suggests to take a half size up.\u003c\/p\u003e\n\u003ch4 class=\"p2\"\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eUPPER\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSeamless Dyneema® Upper\u003c\/strong\u003e: As the world’s strongest and lightest fiber™, the Dyneema® uppert offers unmatched abrasion resistance and durability while remaining incredibly lightweight and breathable. \u003c\/li\u003e\n\u003cli\u003eIt eliminates friction points and provides a supportive, sock-like fit that won't stretch out over long distances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaces\u003c\/strong\u003e: Diamond design pattern with strong bio-based Dyneema® and recycled polyester.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNorda Lock System:\u003c\/strong\u003e u\u003cspan\u003eltra light and comfortable sock, gusset construction for the ultimate fit.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHi-Vis Reflective\u003c\/strong\u003e: Front to rear for 360° visibility.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"p1\"\u003eMIDSOLE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProprietary norda™ x Arnitel® TPEE blend: excellent energy return, softer comfort, supportive and durable \u003c\/li\u003e\n\u003cli\u003eCustom designed eTPU Insole: for the highest possible energy absorption and return.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"p1\"\u003eOUTSOLE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExclusive Vibram® Soleplate\u003c\/strong\u003e: Designed specifically for Norda, the Vibram® outsole features Litebase® and Megagrip® technologies.\u003c\/li\u003e\n\u003cli\u003eThis combination reduces the overall weight of the sole by 30% without sacrificing performance, providing elite-level traction on both wet and dry technical terrain.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norda","offers":[{"title":"Loam \/ US 9","offer_id":48118546399482,"sku":"001A-M-LOAM-US 9","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Loam \/ US 9.5","offer_id":48118546432250,"sku":"001A-M-LOAM-US 9.5","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Loam \/ US 10","offer_id":48118546465018,"sku":"001A-M-LOAM-US 10","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Loam \/ US 10.5","offer_id":48118546497786,"sku":"001A-M-LOAM-US 10.5","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Loam \/ US 11","offer_id":48118546530554,"sku":"001A-M-LOAM-US 11","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Loam \/ US 11.5","offer_id":48118546563322,"sku":"001A-M-LOAM-US 11.5","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Loam \/ US 12","offer_id":48118546596090,"sku":"001A-M-LOAM-US 12","price":440.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/3591\/8751\/files\/Mens-Norda-001A-Loam-001A-M-LOAM.jpg?v=1766018667"},{"product_id":"mens-norda-001a-001a-m-stealthblack","title":"Mens Norda 001A","description":"\u003ch4\u003eThe Norda 001A builds upon the legacy of the original 001, introducing a magical new foam in the midsole. \u003c\/h4\u003e\n\u003cp\u003eDesigned to be softer, lighter, and tougher than ever, this optimally-cushioned ultra-distance shoe now features a proprietary Arnitel® TPEE midsole that sets a new benchmark for resiliency, durability, and energetic response.\u003c\/p\u003e\n\u003cp\u003eWhile maintaining its iconic aesthetic, the Norda 001A pairs the world’s first seamless Dyneema® upper with an exclusive Vibram® soleplate for unparalleled performance. This technical masterpiece ensures you stay connected to nature while enjoying increased comfort and versatile performance on any trail adventures and distances up to 50K.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cem\u003eSize Guide:\u003c\/em\u003e \u003c\/strong\u003eRun small. Norda suggests to take a half size up.\u003c\/p\u003e\n\u003ch4 class=\"p2\"\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eUPPER\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSeamless Dyneema® Upper\u003c\/strong\u003e: As the world’s strongest and lightest fiber™, the Dyneema® uppert offers unmatched abrasion resistance and durability while remaining incredibly lightweight and breathable. \u003c\/li\u003e\n\u003cli\u003eIt eliminates friction points and provides a supportive, sock-like fit that won't stretch out over long distances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaces\u003c\/strong\u003e: Diamond design pattern with strong bio-based Dyneema® and recycled polyester.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNorda Lock System:\u003c\/strong\u003e u\u003cspan\u003eltra light and comfortable sock, gusset construction for the ultimate fit.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHi-Vis Reflective\u003c\/strong\u003e: Front to rear for 360° visibility.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"p1\"\u003eMIDSOLE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProprietary norda™ x Arnitel® TPEE blend: excellent energy return, softer comfort, supportive and durable \u003c\/li\u003e\n\u003cli\u003eCustom designed eTPU Insole: for the highest possible energy absorption and return.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"p1\"\u003eOUTSOLE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExclusive Vibram® Soleplate\u003c\/strong\u003e: Designed specifically for Norda, the Vibram® outsole features Litebase® and Megagrip® technologies.\u003c\/li\u003e\n\u003cli\u003eThis combination reduces the overall weight of the sole by 30% without sacrificing performance, providing elite-level traction on both wet and dry technical terrain.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norda","offers":[{"title":"Stealth Black \/ US 8","offer_id":48118546727162,"sku":"001A-M-STEALTHBLACK-US 8","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 8.5","offer_id":48118546759930,"sku":"001A-M-STEALTHBLACK-US 8.5","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Stealth Black \/ US 9","offer_id":48118546792698,"sku":"001A-M-STEALTHBLACK-US 9","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 9.5","offer_id":48118546825466,"sku":"001A-M-STEALTHBLACK-US 9.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 10","offer_id":48118546858234,"sku":"001A-M-STEALTHBLACK-US 10","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 10.5","offer_id":48118546891002,"sku":"001A-M-STEALTHBLACK-US 10.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 11","offer_id":48118546923770,"sku":"001A-M-STEALTHBLACK-US 11","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 11.5","offer_id":48118546956538,"sku":"001A-M-STEALTHBLACK-US 11.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 12","offer_id":48118546989306,"sku":"001A-M-STEALTHBLACK-US 12","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 12.5","offer_id":48118547022074,"sku":"001A-M-STEALTHBLACK-US 12.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 13","offer_id":48118547054842,"sku":"001A-M-STEALTHBLACK-US 13","price":440.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/3591\/8751\/files\/Mens-Norda-001A-Stealth_Black-001A-M-STEALTHBLACK.jpg?v=1766019687"},{"product_id":"womens-norda-001a","title":"Womens Norda 001A","description":"\u003ch4\u003eThe Norda 001A builds upon the legacy of the original 001, introducing a magical new foam in the midsole. \u003c\/h4\u003e\n\u003cp\u003eDesigned to be softer, lighter, and tougher than ever, this optimally-cushioned ultra-distance shoe now features a proprietary Arnitel® TPEE midsole that sets a new benchmark for resiliency, durability, and energetic response.\u003c\/p\u003e\n\u003cp\u003eWhile maintaining its iconic aesthetic, the Norda 001A pairs the world’s first seamless Dyneema® upper with an exclusive Vibram® soleplate for unparalleled performance. This technical masterpiece ensures you stay connected to nature while enjoying increased comfort and versatile performance on any trail adventures and distances up to 50K.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cem\u003eSize Guide:\u003c\/em\u003e \u003c\/strong\u003eRun small. Norda suggests to take a half size up.\u003c\/p\u003e\n\u003ch4 class=\"p2\"\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eUPPER\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSeamless Dyneema® Upper\u003c\/strong\u003e: As the world’s strongest and lightest fiber™, the Dyneema® uppert offers unmatched abrasion resistance and durability while remaining incredibly lightweight and breathable. \u003c\/li\u003e\n\u003cli\u003eIt eliminates friction points and provides a supportive, sock-like fit that won't stretch out over long distances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaces\u003c\/strong\u003e: Diamond design pattern with strong bio-based Dyneema® and recycled polyester.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNorda Lock System:\u003c\/strong\u003e u\u003cspan\u003eltra light and comfortable sock, gusset construction for the ultimate fit.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHi-Vis Reflective\u003c\/strong\u003e: Front to rear for 360° visibility.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"p1\"\u003eMIDSOLE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProprietary norda™ x Arnitel® TPEE blend: excellent energy return, softer comfort, supportive and durable \u003c\/li\u003e\n\u003cli\u003eCustom designed eTPU Insole: for the highest possible energy absorption and return.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"p1\"\u003eOUTSOLE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExclusive Vibram® Soleplate\u003c\/strong\u003e: Designed specifically for Norda, the Vibram® outsole features Litebase® and Megagrip® technologies.\u003c\/li\u003e\n\u003cli\u003eThis combination reduces the overall weight of the sole by 30% without sacrificing performance, providing elite-level traction on both wet and dry technical terrain.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norda","offers":[{"title":"Stealth Black \/ US 6","offer_id":48118547251450,"sku":"001A-W-STEALTHBLACK-US 6","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Stealth Black \/ US 6.5","offer_id":48118547284218,"sku":"001A-W-STEALTHBLACK-US 6.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 7","offer_id":48118547316986,"sku":"001A-W-STEALTHBLACK-US 7","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 7.5","offer_id":48118547349754,"sku":"001A-W-STEALTHBLACK-US 7.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 8","offer_id":48118547382522,"sku":"001A-W-STEALTHBLACK-US 8","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 8.5","offer_id":48118547415290,"sku":"001A-W-STEALTHBLACK-US 8.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 9","offer_id":48118547448058,"sku":"001A-W-STEALTHBLACK-US 9","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 9.5","offer_id":48118547480826,"sku":"001A-W-STEALTHBLACK-US 9.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Stealth Black \/ US 10","offer_id":48118547513594,"sku":"001A-W-STEALTHBLACK-US 10","price":440.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/3591\/8751\/files\/Womens-Norda-001A-Stealth_Black-001A-W-STEALTHBLACK.jpg?v=1766103748"},{"product_id":"mens-norda-001a-001a-m-cinder","title":"Mens Norda 001A","description":"\u003ch4\u003eThe Norda 001A builds upon the legacy of the original 001, introducing a magical new foam in the midsole. \u003c\/h4\u003e\n\u003cp\u003eDesigned to be softer, lighter, and tougher than ever, this optimally-cushioned ultra-distance shoe now features a proprietary Arnitel® TPEE midsole that sets a new benchmark for resiliency, durability, and energetic response.\u003c\/p\u003e\n\u003cp\u003eWhile maintaining its iconic aesthetic, the Norda 001A pairs the world’s first seamless Dyneema® upper with an exclusive Vibram® soleplate for unparalleled performance. This technical masterpiece ensures you stay connected to nature while enjoying increased comfort and versatile performance on any trail adventures and distances up to 50K.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cem\u003eSize Guide:\u003c\/em\u003e \u003c\/strong\u003eRun small. Norda suggests to take a half size up.\u003c\/p\u003e\n\u003ch4 class=\"p2\"\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eUPPER\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSeamless Dyneema® Upper\u003c\/strong\u003e: As the world’s strongest and lightest fiber™, the Dyneema® uppert offers unmatched abrasion resistance and durability while remaining incredibly lightweight and breathable. \u003c\/li\u003e\n\u003cli\u003eIt eliminates friction points and provides a supportive, sock-like fit that won't stretch out over long distances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaces\u003c\/strong\u003e: Diamond design pattern with strong bio-based Dyneema® and recycled polyester.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNorda Lock System:\u003c\/strong\u003e u\u003cspan\u003eltra light and comfortable sock, gusset construction for the ultimate fit.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHi-Vis Reflective\u003c\/strong\u003e: Front to rear for 360° visibility.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"p1\"\u003eMIDSOLE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProprietary norda™ x Arnitel® TPEE blend: excellent energy return, softer comfort, supportive and durable \u003c\/li\u003e\n\u003cli\u003eCustom designed eTPU Insole: for the highest possible energy absorption and return.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"p1\"\u003eOUTSOLE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExclusive Vibram® Soleplate\u003c\/strong\u003e: Designed specifically for Norda, the Vibram® outsole features Litebase® and Megagrip® technologies.\u003c\/li\u003e\n\u003cli\u003eThis combination reduces the overall weight of the sole by 30% without sacrificing performance, providing elite-level traction on both wet and dry technical terrain.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norda","offers":[{"title":"Cinder \/ US 9","offer_id":48121851085050,"sku":"001A-M-CINDER-US 9","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Cinder \/ US 9.5","offer_id":48121851117818,"sku":"001A-M-CINDER-US 9.5","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Cinder \/ US 10","offer_id":48121851150586,"sku":"001A-M-CINDER-US 10","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Cinder \/ US 10.5","offer_id":48121851183354,"sku":"001A-M-CINDER-US 10.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Cinder \/ US 11","offer_id":48121851216122,"sku":"001A-M-CINDER-US 11","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Cinder \/ US 11.5","offer_id":48121851248890,"sku":"001A-M-CINDER-US 11.5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"Cinder \/ US 12","offer_id":48121851281658,"sku":"001A-M-CINDER-US 12","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"Cinder \/ US 13","offer_id":48121851314426,"sku":"001A-M-CINDER-US 13","price":440.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/3591\/8751\/files\/Mens-Norda-001A-Cinder-001A-M-CINDER.jpg?v=1766019772"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/3591\/8751\/collections\/IMG_4158.jpg?v=1682647179","url":"https:\/\/bluemountainsrunningco.com.au\/collections\/norda.oembed","provider":"Blue Mountains Running Company","version":"1.0","type":"link"}